Enthusiasm Sells

“What is a cynic? A man who knows the price of everything and the value of nothing.”
Oscar Wilde (1854 - 1900)
Irish dramatist, novelist, & poet

How to handle price buyers — Exploding the myth
One of the oldest tricks in the books is for a customer to demand that sellers justify their prices. Nothing is [...]

“The most valuable of all talents is that of never using two words when one will do.”

Thomas Jefferson (1743-1826)
third president of the U.S.
Principal author of the Declaration of Independence

Listening is a skill!
Studies consistently show that customers believe sales people talk too much. Even more embarrassing, polls of sales people show that we know we talk [...]