“Remember that a person’s name is to that person the sweetest and most important sound in any language.”

Dale Carnegie — (1888-1955)

Pioneer in public speaking and personality development

 

Rapport through name calling

Use your customer’s name as often as seems fit.  The average person is more interested in hearing his own name than all the names in the world.  Think about it, why do wealthy patrons donate money to hospitals, libraries and museums? Because they cannot bear the thought that their names might some day perish from the memory of the human race.

 

“Save” method for remembering names

            S - Say the name 3 times in conversation.
            A - Ask a question about the name (e.g.: how it is spelled) or about the person.
            V - Visualize the person's prominent physical or personality feature.
            E - End the conversation with the name
 
 

Wear a nametag

            How many times have you bumped into an old friend and forgot their name. It’s especially embarrassing if you’re not alone, and now the two of them are waiting for you to introduce them. Do you want your customers to feel equally embarrassed if they can’t remember your name? You are trying to explain why your product is better than anybody else’s, they sit there nodding at you but thinking … is his name Bob, is it Bill …”